Friends, you must have heard the name of marketing and would have known about it too, but do you all Digital aur Online Internet Marketing.
If you know then it is okay, if you do not know then today we are going to tell you about this. In a way, you can call it a complete tutorial of digital marketing and online internet marketing.
What is digital marketing?
The only way in which your product can reach people in the global market through online internet is in which you globally promote its product or brand through digital equipment such as mobile and computer Can do This is what we know as digital marketing or online internet marketing.
Just as if we promote offline advertising through leaflet, paplets, poster, banner, similarly online internet marketing or digital marketing is also done. The main objective of both is to reach as many people as possible. but Through digital marketing, you can reach the global market in a low cost.
How do digital or online marketing?
Nowadays, even big political parties are resorting to digital aur online internet marketing to promote their party, and are also becoming successful. So let us know how you can advertise through this digital aur online internet marketing.
1- Display Advertising
In this type of advertisements, we 10-20 second video or gif image or banner ads They advertise by creating and highlighting their product in it.
2- Blogging Ads
When the product's advertisement appears on a blog. Which is related to the keyword of that blog post, or from the website visited by that user, the user's interest is detected by his browser's cache, and if the advertisement is shown to the user, then it is called a blogging advertisement.
You can also promote your product or service through the blog. It can also be a free blog or a paid blog. It does not matter, just need to keep it updated.
3- Text Ads
When on a blog or website Text display instead of image or video When made, it is called text ads.
4- SEO or Search Engine Optimization
Search engine optimization is called SEO in short. If you have any To have a blog or website or any ecommerce website, then you have to bring it to the first page of serp (search engine result page) The method which is used is called SEO. A major source of traffic for a blog or ecommerce website is the search engine itself. Currently, there are two types. There is on page seo and another off page seo.
5- Sponsored Search
If you search a website in the search engine, then other website related to that website Appears above the first result of serp, in one corner of which ad is written. The result written by that ad is sponsored serach product.
6- Social media marketing
When you use social media like Facebook, twitter linkedIn, Instagram, If you use, then you must have seen that on the timeline shows some user friendly advertisements. that Displays based on the user's browsing cache and search history. If you advertise through social media, then with the help of this filter, you can set gender and age. This advertising is the cheapest and effective.
Facebook is a great marketing platform. Through which you can reach your target audience in a very cheap and effective way.
In the world of digital marketing, if you ignored the twitter, then you made a big mistake. This time twitter has more than 300 million users. And many users are connecting on this every day. So it is a better platform for digital marketing like facebook.
7- Mobile Ads
In mobile ads, you are the user Sms directly on mobile Can be sent Or if the user uses a smartphone, then he can display ads directly on his mobile screen.
8- Email marketing or Email ads
Through this, you send the information of your product in image, video or gif or in html directly to the customer in the inbox of his email. Due to which sell and traffic increases.
9- Chat ads
When someone By using social media chat, you convey the information of your product to the customer. So it is called chat ads.
There are many other ways of internet marketing. Many such tools will be found in the market through which you can target your customer. Some other ways
Web banner Ads
Pop-Up / Pop under Ads
Online Classified Ads
Now you must have understood what digital aur internet marketing is and how it is done. And why all national and multi national companies are using it. If you liked this post, then post it on Facebook, Google+, Twitter But do share.
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