If you are a blogger, then you must be aware that the work of bringing traffic to your blog is not easy. You have to.inpletely optimize your SEO and provide quality content. We share different SEO optimizations tips from time to time on our blog. Even today, we will talk about one such topic for you. When it.ines to On Page SEO, two things are very important in it, Meta Title and Meta description.
If you do not know about On Page SEO, then please read our article below:
In On Page SEO we do full optimization on our existing content and page on our behalf such as keeping appropriate keyword density, out linking and internal linking, heading tags, formatting, use of media, etc. These also have two things, meta title and meta description.
Let's first know what is this meta title and meta description.
What is Meta Title and Meta Description?
See the screenshot below.
When we do a keyword search in Google, then Google shows us links to different websites. Like I searched in Google, On Page SEO Tips in [Hindi + English], Google showed a post of ShoutMe[Hindi + English]. In this, what is being shown in Blue, we will call it Meta Title, and what is being shown below, we will call it Meta description.
Now you will tell me that Meta Title was the title of the post itself. Yes, if you have not set the meta title in the meta title tag separately, then Google will show the title of your post. But if you have set meta title and meta description for your individual post separately, then Google will show it, as a preference. This is not the same with Google, but with all search engines. We will learn more about this thing in the next section of our post.
How to optimize Meta Title and Meta Description?
Like I told you that if you do not set meta title and meta description separately, then Google will automatically pick the default title of your post and by picking any piece of text from your post, search by search keyword will show in results.
But in SEO optimization, we make sure that we will set the meta title and meta description separately and Google will show the same in search results. By doing this we can include keywords in the description, which will improve our overall ranking.
Let's first know how you can set Meta Title and Meta Description separately. For this main will r.inmend you to install and activate the Yoast plugin. In relation to this, you can read our article in detail:
After installing the Yoast plugin, you setup it, for which you will get.inplete information in the post given above. Now it is time to optimize meta title and meta description. While editing each blog post, Yoast SEO provides you a separate box below, on the same page with the WordPress Post Editor, whose screenshot is shown below:
In this, basically you have to enter your focused keyword in the field with Focus keyword and it tells you how optimized your post is by analyzing it. But if you want to set only meta title and meta description separately, then even if you do not.
To edit the meta title, just click on the blue colored title in this box itself, this will open the meta title field, you can write whatever meta title you want in it, similarly you can also click on the meta description field. can set
The screenshot shown below makes it clear what to do in which field:
Now the thing is not only to set meta title and meta description but also to optimize SEO. In such a situation, keeping in mind the things mentioned below, set the meta title and meta description.
- Use your main keyword in both Meta Title and Meta Description.
- Do not do keyword stuffing at all and keep it as natural as possible. Along with this, the description should be appealing so that the readers visit your article.
- Meta Description and Meta Title have a fixed length, if your title or description is more than this, Google will not be able to show it.inpletely. To check this, Yoast gives you indication from Green line and Red line. Green line means that everything is fine.
- Try to put the keyword in the meta title in the front.
Keep in mind, Meta title and meta description is the only thing that people see before.ining to your website, if they are good then naturally there will be more traffic on your website.
So these were some tips that you can optimize your Meta title and meta title and SEO. You must also read our other articles:
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