Google plus pages are a great way to exposure your brand to the popular Google Plus Social Networking Site. Many of you make the mistake that treat your personal profile as a brand page, but this is a wrong approach. You should create a dedicated Google Plus page for your brand (Blog, Website or anyone else).
In this guide we will learn to create Google+ page. Before we go ahead, let's quickly create a Google+ page for our brand. You can see ShoutMeHindi's Google+ page from here.
When you create a page, it works like a Google+ profile, where you can share anything, including images and videos. You can start a hangout or add people to your circles. The only difference is that you can only add people who have added you. This feature can be very helpful in targeting for your Google+ brand page. For example, you are in services, you can add client based on loyalty and keep offering based on groups etc. Ideas is limited, but this new follow back feature is going to be beneficial for any brand. From the very first day, it would be great to make circles regarding, plan which you will create for your page. Anyways, let's start with your first Google+ page.
Step by Step Guide to Create Google+ Brand Pages:
Go to the Create page and select your business type. If you are creating a Google+ page for your blog, then you have to select Brand as an option.
Once you have selected the category, on the next page, name the page, add your website and select Type of Page again.
Click on Create Page and friendly Google plus for Business help tour will help in filling all your essential information. Click Edit and fill all the information about your website / product on your Google+ brand page. I suggest you provide all the essential information about your brand, so that one-time visitors also have more chance to follow your Google+ page.
You should add a description about your brand and upload the image of the brand. This is the image dimensions of Google Plus brand cover and profile photo.
- The maximum size of Cover Image can be 2120 × 1192 pix.
- The minimum size of Cover Image can be 480 × 270 pix.
- The size of the profile picture is still, 250 × 250 pix
The Google+ team has provided a nice integrated image editor so that you can enhance your Google+ profile pic. Once you have created a Google+ page for your brand, you can share your page on your Google+ profile and also on other social-media profiles. This is the first step to bring followers to your Google+ brand page.
Your brand page will look something like this:
If you own multiple pages, you can switch them easily, using the drop down on the left hand side. You can create a hangout with your Google+ fans from the right-hand side or share your page on your wall.
This video shows how Google+ Direct Connect works (in English):
Like Facebook fan page, Google+ brand pages also have photos and videos tab, which is very useful in user engagement. We will talk about user engagement in another post, but now is the time to grab your Google+ brand page. Soon Google is also launching its Google+ brand widget, which will be like Facebook's fan page widget, where users will be able to quickly add you to their circles.
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